SAIC: deductions joint brand against the market trend
In the financial crisis on China's auto industry against the background of the formation of shocks, the Automotive Group's various brands, "multi-flowering" is quietly changing the pattern of "mutual heating" and "resource sharing" has increasingly become an important strategy. 20, SAIC's own brands and joint venture brands, auto show in Shanghai, focused on the passenger cars, commercial vehicles and parts of three major new products section.
Despite the instability of the macroeconomic environment brought about by automobile market uncertainty, but the brand's SAIC is using this opportunity to enhance their level of development. In the new cars and other areas of energy to enhance the capability of independent innovation.
Dual-brand scheme SAIC
SAIC's listed companies to carry Roewe Shanghai Automotive, MG brand of Grand total of 9 two models show 16 vehicles the first full appearance, and a breakthrough for the world's first two models: the world's first MG cars as well as the 3G concept car MG6 Rongwei N1.
Chih-Hsin Chen, complete overseer of SAIC passenger said that the Shanghai Automotive labels in their have camp, the first demonstration models of the formation of "a full range of multi-brand" the layout. 2009 will be the MG MG and Roewe to achieve the first year of full integration, but also the implementation of the Shanghai car "platform strategy" and "dual-brand strategy" start.
It is described that two unaligned emblems will accomplish "unified study and development, procurement unified, joined to create" the cornerstone of the starting of efforts to encourage "Unity Marketing," the junction use of assets, twice the brand's development and development will be "perfect emblem construction, advancement of merchandise sales "as the major task.
The view in the display, an SAIC boss said that the present dock groundwork yizheng groundwork, Nanjing Pukou groundwork SAIC has become the three foremost output groundwork for their own brands. "According to the design, these bases will no longer be founded in agreement with the emblem but to split up the purposes of merchandise platforms."
Opportunities for joint brand
Although China has become common in the United States the largest market outside the U.S. GM CEO Fritz Henderson is at the last minute canceled plans for Shanghai. U.S. General in its domestic crisis facing the new CEO has become the primary issues to be considered.
However, the auto demonstrate on the 20th, said Ding Lei, complete overseer of Shanghai GM, the U.S. central social family members has obviously passed on his encourage for the three principle automobile manufacturers. The purpose of the U.S. central social family members not to generate the demise of GM, but from the historical consignment it into a novel era.
He said that Shanghai GM business is an independent, a achieve finance system. No material how the prospects for the U.S. General, Shanghai GM not able to have an impact. In equity, as a business Shanghai GM, the modification in equity shareholders have to go through to the final disposition of SAIC, the shareholders are optimistic that Shanghai GM to ensure a firm shareholding structure.
During the display, the Shanghai General Motors has issued 6 new vehicles, encompassing 1, the world's first financial Buick notion vehicle, the first Asia-Pacific 5 new vehicle, a new Shanghai GM successive scale of most exhibitors. At the identical time, Shanghai GM furthermore presented the Chevrolet Volt electric driven vehicle and enhanced Cadillac Cadillac Escalade two-mode hybrid power vehicle 2 vehicle front Environmental Science and Technology.
Ding Lei said: "The United States come to a widespread need is a methodical restructuring program. And to Shanghai GM, the need to address to better stand the gigantic promise Chinese market, to conceive a authentic development, operational capabilities and sales service mesh, step up on a new level. - 18424
Despite the instability of the macroeconomic environment brought about by automobile market uncertainty, but the brand's SAIC is using this opportunity to enhance their level of development. In the new cars and other areas of energy to enhance the capability of independent innovation.
Dual-brand scheme SAIC
SAIC's listed companies to carry Roewe Shanghai Automotive, MG brand of Grand total of 9 two models show 16 vehicles the first full appearance, and a breakthrough for the world's first two models: the world's first MG cars as well as the 3G concept car MG6 Rongwei N1.
Chih-Hsin Chen, complete overseer of SAIC passenger said that the Shanghai Automotive labels in their have camp, the first demonstration models of the formation of "a full range of multi-brand" the layout. 2009 will be the MG MG and Roewe to achieve the first year of full integration, but also the implementation of the Shanghai car "platform strategy" and "dual-brand strategy" start.
It is described that two unaligned emblems will accomplish "unified study and development, procurement unified, joined to create" the cornerstone of the starting of efforts to encourage "Unity Marketing," the junction use of assets, twice the brand's development and development will be "perfect emblem construction, advancement of merchandise sales "as the major task.
The view in the display, an SAIC boss said that the present dock groundwork yizheng groundwork, Nanjing Pukou groundwork SAIC has become the three foremost output groundwork for their own brands. "According to the design, these bases will no longer be founded in agreement with the emblem but to split up the purposes of merchandise platforms."
Opportunities for joint brand
Although China has become common in the United States the largest market outside the U.S. GM CEO Fritz Henderson is at the last minute canceled plans for Shanghai. U.S. General in its domestic crisis facing the new CEO has become the primary issues to be considered.
However, the auto demonstrate on the 20th, said Ding Lei, complete overseer of Shanghai GM, the U.S. central social family members has obviously passed on his encourage for the three principle automobile manufacturers. The purpose of the U.S. central social family members not to generate the demise of GM, but from the historical consignment it into a novel era.
He said that Shanghai GM business is an independent, a achieve finance system. No material how the prospects for the U.S. General, Shanghai GM not able to have an impact. In equity, as a business Shanghai GM, the modification in equity shareholders have to go through to the final disposition of SAIC, the shareholders are optimistic that Shanghai GM to ensure a firm shareholding structure.
During the display, the Shanghai General Motors has issued 6 new vehicles, encompassing 1, the world's first financial Buick notion vehicle, the first Asia-Pacific 5 new vehicle, a new Shanghai GM successive scale of most exhibitors. At the identical time, Shanghai GM furthermore presented the Chevrolet Volt electric driven vehicle and enhanced Cadillac Cadillac Escalade two-mode hybrid power vehicle 2 vehicle front Environmental Science and Technology.
Ding Lei said: "The United States come to a widespread need is a methodical restructuring program. And to Shanghai GM, the need to address to better stand the gigantic promise Chinese market, to conceive a authentic development, operational capabilities and sales service mesh, step up on a new level. - 18424
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