Chery Automobile: Camry target
47-year-old Yin Yue thoroughly fed higher with small cars in the provincial waters in the scuffle with the opponent. As Chery Automobile Co., Ltd., Yin, led the business to a set placement in which he said 12 years - this figure is examined endemic in China, meaning reincarnation.
Record is clear. Meanwhile, Chery has sold to the world total of 1.5 million vehicles, more than 80 countries around the world have established more than 400 distributors and factory 9 CKD (another 6 under construction), making China the largest sales, visibility the highest self-brand passenger car business. It is the default for national brand car model, to obtain a high degree of recognition of China's official overseas partners flocked to - in touch after the summit, Chery suddenly rise to a new journey.
March 19, Anhui Wuhu Chery Automobile assembly plants mindfully organised third of the output workshop, persons arranged to glimpse a new "equipment": a new high-end emblem (Riich) and Wei-lun (RELY), and just off the assembly line the (Riich) first limousine G6. The past 12 years, the achievement of Chery only depend on a low-end brands: CHERY.
Chery obviously gone to great pains to this end. (Riich) brand LOGO old limousine with the United Kingdom Bentley (Bentley) is very interchangeable to the pointers, Wei-lin's LOGO resembles Nissan's Infiniti luxury brand (Infiniti), G6 is basically derived from the Chinese in the "high "the alphabet. High-end market to the EU, is on the Chery is CHERY create the expansion of a basic model of very many conduct of subversion. To numerous distance, it could be supposed as compensating tribute to modern cars. In 2001, later upgrading the quality of the Sonata with the exercise of Jaguar (Jaguar) interchangeable to the arrange, consequently modifying the modern low-cost car market in the United States entry-level car manufacturer's image.
Cycling meager earnings, as well as the low-end emblem likeness conceived by the expansion of scale to high liability - when the customary form of Chery will be to maximize its deepness is furthermore the Achilles heel of the skeletal part marrow.
In 2008, Chery Automobile 356,000 full-year sales figures in 2007 equated to 380,000 has fell by virtually 10 per 100, and 480,000 in early drop far condensed of the planning. It is also in this year, Yao Yin and quietly modified its call to "Yin Yue the same", recommending a swift modification to start.
The plight of Chery Automobile is China's domestic manufacturers of the portrayal of the fate of groups. According to China Association of Automobile Manufacturers report that this year, including SAIC, Chery Automobile, Jianghuai Automobile, Brilliance Auto, including the mainstream of the local car company's profits are lower than the previous year the total growth rate in the -85.14% -1.57% to between. But at the same time, the weather is also a new beginning.
Another high-end early in the transition to self-brand car businesses - Geely Automobile has commenced to enjoy the dividends to improve the brand. In February 2009, in the Hong Kong-listed Geely Automobile transmitted returns in 2008 equated with 2007 has enhanced meaningfully, returns transformed cycling.
At present, sales of Geely Automobile Chery only 2 / 3, the transition to start only two years or so, and these results are in recession gained market environment, making the deduction Chery ourselves. In fact, Chery has been seeking the introduction of higher-level models, the result is always as expected.
Since 2004, Chery's sales structure, QQ from 80% of the share dropped to 30-40% between. In 2008 as an example, QQ series sold about 133,000 units, the total sales 36%; A5, A1, the new Cown, Oriental Son, such as Taiwan, were sold around 150,000, accounting for 42% of the total sales volume. But the Oriental Son of its most high-end models priced less than 15 million yuan, Chery is still stagnant in the low-end market, Yin Yue with a real need to change.
"The novel brand will be couple LaCrosse, Camry, such as Europe, Japan launched the lead competition between models, prices from 200,000 to 300,000 yuan." Listed on the site, Yin Yue conveyed with "Global Entrepreneur," "Taking a panoramic outlook of world-class car businesses, none of them are relying on small cars, in the realization of low-end cars, China's auto industry requires high-end goods, technologies and brands. "accustomed to the acceleration of the Chery did not give an inordinate measure of time set aside its have, to compress into the cross-car difficult transition club motion, just 5-6 years.
It noise rather exciting. From the uncultivated land, by a position of open QQ Chery vehicles now are endeavouring to conceive a CHERY Chery emblem vehicles in China and high-end emblems and RELY Wei-lin Riich, micro-car emblem Kairui KARRY-based multi-brand empire. When the Saab, Opel, Volvo, when they delay for the right cost, Chery has been supplemented to this spectacular shift.
In fact, enhance the brand image and multi-brand strategy is to present China's own brand of collective aspirations car. Technical experience accumulated over the years, they have been unwilling to stick to low-end market, but rather into the main battlefield of transnational corporations engage in head-on confrontation. Chery in size and industry position, it needs more than Geely (Geely owns, Global Hawk, Dorsett, England brand) to go further.
However, even if based on common sense, aimed at high-end Camry far in transition will not be smooth. Chery (Riich) is expected to launch in 2009 in 5 high-end passenger cars, and Wei-lin will be the introduction of 4 high-end commercial vehicle, the two brands, respectively, the annual goal is to "protect 50,000 for 60,000."
Rising voices questioned. First, whereas the transition to high-end, but still proceeded Chery reliable capacity constructing method, no basic changes. And, (Riich), Wei-lin sales goals are furthermore rather shocked the industry. To Rongwei, MG founded on the records market for two years, SAIC's aim this year is 50,000, but the two together.
Bottlenecks that have been affected Chery, the Shudao journey, but furthermore have no choice. Fortunately, Chery came from that.
Who is premier change
For the transition in the high-end 6 In fact, it started years ago, the first model is the Oriental Son 6. Now, when it's in transition as a representative of Chery, G6 debut, the company is losing: the scale of the expansion of the factory several times, with dozens of subsidiaries, employees from thousands of people to expand to 2 million people.
However, solidarity and transformation, management and R & D team is the stability and efficiency. 6 years, Chery has gone through turmoil. 10 more than initially led by Europe and the United States returned to Dr. Chery Automobile Research Institute, has almost completed a large-scale change. Since 2005, Chery Automobile Engineering Research Institute of the former president of Min, vice president and deputy general manager of Kan Lei, Tian Chinese, and a number of other cross-border car experienced "returnees" from the left Chery. Three years later, Yin Yue old with old classmates and partner, general manager of Chery Automobile sales Li Feng office, and this force before the Qin Hong, deputy general manager of Chery left.
These staff alterations have been broadly understood as the drawbacks of the interior administration of Chery, to a certain span, G6, thus the advancement of the development by the disturbance. As a outcome, encourage the advancement of G6 remodeling Chery become an significant part of the centre team.
Switched in 2005 from Chrysler to Chery's new security solution to replace the G6 R & D organization, then this car has begun to form, "a lot of things are starting from scratch in Chery." Automotive Engineering Research Institute of the Chery vice president of recalled that after he was involved in the introduction of the South East of Chrysler Grand Voyager car design. In fact, the equivalent of forcing changes in the management of re-interpreting the Chery "from scratch" the road of entrepreneurship. Start with the past and the biggest difference lies in the fact that the new team to follow the structures from the outset to "internationalize" the road.
In 2008, the body in ascribe of the new security answer, in ascribe of the Austrian power train, air-conditioning is to blame for the Korean group, the centre R & D efforts, G6 R & D eventually approaching to an end. However, in high-end transformation tasks will only be round the 2008 Olympic Games formally started. In August last year, sales of the initial general supervisor of Brilliance JinBei secret Bo connected Chery, have wrong for the out-of-doors world at that time was to conquer the place left by Li Feng.
In (Riich), Wei-lin's brand group assemblage, the counter has ultimately been lifted, the exercise of the novel brand arrange, research and expansion, sales of the novel team. Chery to initiate an independent car sales Kirin Co., Ltd. in Anhui, the establishment of couple separate dealer network for sale of couple labels, Bo served as the complete overseer of the novel company.
"At the time arrive at the high-end brand Chery terminal year, higher to now has been so busy with brand placing, team formation, such as network planning." Bo said that this was an unforgettable experience. Of Chery, the novel set free of brand novel team also arose to remove worries come seal the right time to the into the open world.
Yang is a very forceful sense of purpose. The set free of the novel brand, he summoned the every component of function survive group assemblage style and there are valued differences in the past, basic, simple, grave, in row with the placement in high-end brands. Furthermore, in lead to scuffle for hidden time, the roll-out of channels in the past they are set free as early as the start.
At present, the unicorn and the first batch has 50 dealers marked up to start the building of circulation line in diverse towns 4S stores, Bo finalized in 2009 in the 150-200 dealers, most of them from the living dealer's out-of-doors the search. Yang said that a new emblem should have a powerful sales goal, but he furthermore said candidly that "huge pressure."
Kirin Co., Ltd. car sales executives also appear in a new face, deputy general manager of German wild Chung Nga and her eleven years working in Japan, after Shanghai Volkswagen, POLO, and was responsible for the brand Passat planning. By the end of 2007, Chung Nga Kurono Chery joined the first international company. In order to do something high-end, Yin Yue quickly with high-end brands to participate in the planning, put forward by its leading (Riich) and Wei-lin content of the two new brands.
In supplement, another Chery to set aside long-standing high-end car endeavour - Quantum Motor Company also organised novel progress, the global director of McKinsey friend, led a team GAO has connected the business to assist launch its unique high - end cars. Yin Yue said the same, this is a very expensive team. - 18424
Record is clear. Meanwhile, Chery has sold to the world total of 1.5 million vehicles, more than 80 countries around the world have established more than 400 distributors and factory 9 CKD (another 6 under construction), making China the largest sales, visibility the highest self-brand passenger car business. It is the default for national brand car model, to obtain a high degree of recognition of China's official overseas partners flocked to - in touch after the summit, Chery suddenly rise to a new journey.
March 19, Anhui Wuhu Chery Automobile assembly plants mindfully organised third of the output workshop, persons arranged to glimpse a new "equipment": a new high-end emblem (Riich) and Wei-lun (RELY), and just off the assembly line the (Riich) first limousine G6. The past 12 years, the achievement of Chery only depend on a low-end brands: CHERY.
Chery obviously gone to great pains to this end. (Riich) brand LOGO old limousine with the United Kingdom Bentley (Bentley) is very interchangeable to the pointers, Wei-lin's LOGO resembles Nissan's Infiniti luxury brand (Infiniti), G6 is basically derived from the Chinese in the "high "the alphabet. High-end market to the EU, is on the Chery is CHERY create the expansion of a basic model of very many conduct of subversion. To numerous distance, it could be supposed as compensating tribute to modern cars. In 2001, later upgrading the quality of the Sonata with the exercise of Jaguar (Jaguar) interchangeable to the arrange, consequently modifying the modern low-cost car market in the United States entry-level car manufacturer's image.
Cycling meager earnings, as well as the low-end emblem likeness conceived by the expansion of scale to high liability - when the customary form of Chery will be to maximize its deepness is furthermore the Achilles heel of the skeletal part marrow.
In 2008, Chery Automobile 356,000 full-year sales figures in 2007 equated to 380,000 has fell by virtually 10 per 100, and 480,000 in early drop far condensed of the planning. It is also in this year, Yao Yin and quietly modified its call to "Yin Yue the same", recommending a swift modification to start.
The plight of Chery Automobile is China's domestic manufacturers of the portrayal of the fate of groups. According to China Association of Automobile Manufacturers report that this year, including SAIC, Chery Automobile, Jianghuai Automobile, Brilliance Auto, including the mainstream of the local car company's profits are lower than the previous year the total growth rate in the -85.14% -1.57% to between. But at the same time, the weather is also a new beginning.
Another high-end early in the transition to self-brand car businesses - Geely Automobile has commenced to enjoy the dividends to improve the brand. In February 2009, in the Hong Kong-listed Geely Automobile transmitted returns in 2008 equated with 2007 has enhanced meaningfully, returns transformed cycling.
At present, sales of Geely Automobile Chery only 2 / 3, the transition to start only two years or so, and these results are in recession gained market environment, making the deduction Chery ourselves. In fact, Chery has been seeking the introduction of higher-level models, the result is always as expected.
Since 2004, Chery's sales structure, QQ from 80% of the share dropped to 30-40% between. In 2008 as an example, QQ series sold about 133,000 units, the total sales 36%; A5, A1, the new Cown, Oriental Son, such as Taiwan, were sold around 150,000, accounting for 42% of the total sales volume. But the Oriental Son of its most high-end models priced less than 15 million yuan, Chery is still stagnant in the low-end market, Yin Yue with a real need to change.
"The novel brand will be couple LaCrosse, Camry, such as Europe, Japan launched the lead competition between models, prices from 200,000 to 300,000 yuan." Listed on the site, Yin Yue conveyed with "Global Entrepreneur," "Taking a panoramic outlook of world-class car businesses, none of them are relying on small cars, in the realization of low-end cars, China's auto industry requires high-end goods, technologies and brands. "accustomed to the acceleration of the Chery did not give an inordinate measure of time set aside its have, to compress into the cross-car difficult transition club motion, just 5-6 years.
It noise rather exciting. From the uncultivated land, by a position of open QQ Chery vehicles now are endeavouring to conceive a CHERY Chery emblem vehicles in China and high-end emblems and RELY Wei-lin Riich, micro-car emblem Kairui KARRY-based multi-brand empire. When the Saab, Opel, Volvo, when they delay for the right cost, Chery has been supplemented to this spectacular shift.
In fact, enhance the brand image and multi-brand strategy is to present China's own brand of collective aspirations car. Technical experience accumulated over the years, they have been unwilling to stick to low-end market, but rather into the main battlefield of transnational corporations engage in head-on confrontation. Chery in size and industry position, it needs more than Geely (Geely owns, Global Hawk, Dorsett, England brand) to go further.
However, even if based on common sense, aimed at high-end Camry far in transition will not be smooth. Chery (Riich) is expected to launch in 2009 in 5 high-end passenger cars, and Wei-lin will be the introduction of 4 high-end commercial vehicle, the two brands, respectively, the annual goal is to "protect 50,000 for 60,000."
Rising voices questioned. First, whereas the transition to high-end, but still proceeded Chery reliable capacity constructing method, no basic changes. And, (Riich), Wei-lin sales goals are furthermore rather shocked the industry. To Rongwei, MG founded on the records market for two years, SAIC's aim this year is 50,000, but the two together.
Bottlenecks that have been affected Chery, the Shudao journey, but furthermore have no choice. Fortunately, Chery came from that.
Who is premier change
For the transition in the high-end 6 In fact, it started years ago, the first model is the Oriental Son 6. Now, when it's in transition as a representative of Chery, G6 debut, the company is losing: the scale of the expansion of the factory several times, with dozens of subsidiaries, employees from thousands of people to expand to 2 million people.
However, solidarity and transformation, management and R & D team is the stability and efficiency. 6 years, Chery has gone through turmoil. 10 more than initially led by Europe and the United States returned to Dr. Chery Automobile Research Institute, has almost completed a large-scale change. Since 2005, Chery Automobile Engineering Research Institute of the former president of Min, vice president and deputy general manager of Kan Lei, Tian Chinese, and a number of other cross-border car experienced "returnees" from the left Chery. Three years later, Yin Yue old with old classmates and partner, general manager of Chery Automobile sales Li Feng office, and this force before the Qin Hong, deputy general manager of Chery left.
These staff alterations have been broadly understood as the drawbacks of the interior administration of Chery, to a certain span, G6, thus the advancement of the development by the disturbance. As a outcome, encourage the advancement of G6 remodeling Chery become an significant part of the centre team.
Switched in 2005 from Chrysler to Chery's new security solution to replace the G6 R & D organization, then this car has begun to form, "a lot of things are starting from scratch in Chery." Automotive Engineering Research Institute of the Chery vice president of recalled that after he was involved in the introduction of the South East of Chrysler Grand Voyager car design. In fact, the equivalent of forcing changes in the management of re-interpreting the Chery "from scratch" the road of entrepreneurship. Start with the past and the biggest difference lies in the fact that the new team to follow the structures from the outset to "internationalize" the road.
In 2008, the body in ascribe of the new security answer, in ascribe of the Austrian power train, air-conditioning is to blame for the Korean group, the centre R & D efforts, G6 R & D eventually approaching to an end. However, in high-end transformation tasks will only be round the 2008 Olympic Games formally started. In August last year, sales of the initial general supervisor of Brilliance JinBei secret Bo connected Chery, have wrong for the out-of-doors world at that time was to conquer the place left by Li Feng.
In (Riich), Wei-lin's brand group assemblage, the counter has ultimately been lifted, the exercise of the novel brand arrange, research and expansion, sales of the novel team. Chery to initiate an independent car sales Kirin Co., Ltd. in Anhui, the establishment of couple separate dealer network for sale of couple labels, Bo served as the complete overseer of the novel company.
"At the time arrive at the high-end brand Chery terminal year, higher to now has been so busy with brand placing, team formation, such as network planning." Bo said that this was an unforgettable experience. Of Chery, the novel set free of brand novel team also arose to remove worries come seal the right time to the into the open world.
Yang is a very forceful sense of purpose. The set free of the novel brand, he summoned the every component of function survive group assemblage style and there are valued differences in the past, basic, simple, grave, in row with the placement in high-end brands. Furthermore, in lead to scuffle for hidden time, the roll-out of channels in the past they are set free as early as the start.
At present, the unicorn and the first batch has 50 dealers marked up to start the building of circulation line in diverse towns 4S stores, Bo finalized in 2009 in the 150-200 dealers, most of them from the living dealer's out-of-doors the search. Yang said that a new emblem should have a powerful sales goal, but he furthermore said candidly that "huge pressure."
Kirin Co., Ltd. car sales executives also appear in a new face, deputy general manager of German wild Chung Nga and her eleven years working in Japan, after Shanghai Volkswagen, POLO, and was responsible for the brand Passat planning. By the end of 2007, Chung Nga Kurono Chery joined the first international company. In order to do something high-end, Yin Yue quickly with high-end brands to participate in the planning, put forward by its leading (Riich) and Wei-lin content of the two new brands.
In supplement, another Chery to set aside long-standing high-end car endeavour - Quantum Motor Company also organised novel progress, the global director of McKinsey friend, led a team GAO has connected the business to assist launch its unique high - end cars. Yin Yue said the same, this is a very expensive team. - 18424
posted by X - Men at
12:49 AM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home