China's auto industry and still maintain a growth rate of 15%
China's auto industry has worldly ten years in the sudden growth of the future, in 2009 the global commercial emergency hammered the "winter." How to sell with the emergency brought approximate via the impact of the market? Generally matched that the industry: adjustments in the automobile industry is a winter fire. However, the adjustments and adjustments in the spindle or the soul what is it? This is a burden that must not be evaded.
There is no disbelief that adjustments in the first position, because the global habitat has changed. Under regular circumstances, the commercial emergency to extend for at least pair years, the United States has a 30% dip in real estate, the debt emergency shall lead to the U.S. economy into negative growth in the automobile industry is a more grave recession in the real economy, one of the industry.
Own brand is the soul of the Chinese automotive industry
The face of such grave global habitat, China's auto industry currently do? The writer believes that China's automobile industry the matter of the brief term, but long-term difficulties. The pivotal lies in whether China's auto industry can not obtain their possess marks beneath the guidance of future market space.
China's economy have been signs of warmer. Efforts of the central government, China's economic confidence index did not decline significantly, a large number of new investments the Government has begun to show power. According to authoritative international institutions predict that China will be the first out of recession in the shadow of a large country economy. Chinese Academy of Social Sciences Department of Economics, recently held an internal seminar on the view that China's economy will gradually stabilize during the first half of 2009, the rapid growth in the second half into the track. Additional basis for the central bank in the strong monetary and credit expansion in the scale at the same time, it may be necessary to prevent a new round of inflation. Paul's 8 percent growth target seems to certainly be able to achieve. The problem is that short-term capital growth incentive is based on structural contradictions in the cost of further increase and, therefore, the future ability to achieve sustainable development has become a problem.
China's vehicle was the development of household demand-led model. The plight of the U.S. auto commerce fundamentally does not constitute components of our homeland and the influence of engine vehicles, if GM is actually shut down, and even considered we could make the market space. The household market since 2002 every year to one million of the rate of development in 2008 has been close to 10 million. This is China's industrialization and urbanization method, the inescapable outcome, when the per capita earnings come to 3,000 U.S. dollars, the vehicle is an inescapable alternative for the buyer, into the family vehicle is a relentless signal of consumption. This time the signal has just started in China, will extend for a long time. January 14, 2009 taken up by the automobile commerce and the revitalization of the iron alloy commerce is designing a foremost affirmative, under usual attenuating components, China's auto commerce and still sustain a development rate of 15%.
The new vehicle will be the next aim of power
In the long period, China's auto commerce, wellbeing and sustainable development are faced with numerous difficulties. Including merchandise structure, technological discovery, developed association, unaligned emblem and general competitiveness, will need the premier emblems in their own, through alterations and changes to advance step-by-step, to acclimatize to a more brutal affray in the market.
First of all, the need to adapt their own emblems under the guidance of expertise strategy. Over the years, China's auto market is overridden by Europe and the United States, Japan and Korea brands. Made only in the low-end emblems have a certain share of the market. This is the household automobile manufacturers have a direct connection between R & D capability. China's auto commerce has habitually been along the "market for technology" through the line more than 20 years, it should be said has been the development of automotive expertise and the world is getting lesser and lesser the gap. However, premier expertise and centre expertise is still mostly depend on the introduction of a junction project, self-developed expertise in the vehicle expertise is still very reduced heaviness of possession. Must be soberly cognizant that, as a outcome of household and foreign automotive expertise automotive expertise to decrease the gap considerably, through junction projects and expertise spill-over consequences was considerably decreased. Domestic automobile manufacturers have to adapt expertise strategy. From the past to insert technology-based and self-adjusted to the introduction of R & D scheme of adhering identical significance to technological progress. Only boost the R & D efforts, boost buying into, boost the introduction and cultivation of gifts in their own emblems under the guidance of the unaligned thoughtful house privileges have become better in alignment to enhance their centre competitiveness.
With the advent of the economic crisis, the International Energy exacerbate the contradiction between supply and demand and to upgrade environmental protection, clean energy development by the formation of new industries will become cyclical and prosperity of the next round of the starting point and support points. New energy vehicle will play a leading role in industry. In the development of clean energy vehicles, the domestic and foreign manufacturers are basically in the same starting line. A new round of competition is not only a brand-led strategy of technology leadership struggle is also a dispute over technical standards.
Secondly, the need to increase their own brands under the guidance of the industrial concentration and integration. China's automotive industry through the low concentration of well-known, both the vehicle or parts, of the highly fragmented industrial organization is unique in the world, which is local protectionism and even past the local-based development strategies are directly related. The economic crisis brought about by the difficulties of the operation of the focus to the automotive industry, industrial restructuring and M & A provided a good opportunity. National introduced the revitalization program for the automotive industry with special emphasis on supporting the development of independent brands, and hopes that its own brand of mergers and reorganization, and enhance the national brand of industrial concentration, market their own brands to improve competitiveness. Large Automotive Group should take this opportunity to expand, not only to the horizontal extension, but also further upward vertical extension of the lower reaches, not only to expand the acquisition of spare parts, mainly to the extension of the modern automobile service industry.
Third, the lack for a sweep brand positioning. Today's auto market, commodity performance, qualities and operates, the difference is obtaining lower and lower, which led to differences in the brand shall have a unlike charisma. In overall, the spacing of China's auto marks in majority low-end market. This is a option of proceeding from existence, afterwards all, China's possess marks from the reliability of branches and elements to car safety and reassure, likened with the global high-end marks motionless have a sure gap. Brand spacing of the red flag from the Prime Minister of an endorsement to the township of car, declining all the way down, but in observation is a choice. In observation, we can not be higher beneath conditions of scientific advocate to build high-end automotive brands. Light, flexible, fuel-efficient, environmentally friendly brand of small displacement may be more in queue with China's market demand. In the revitalization of the outline of the automobile industry, chasing 1.6 liters displacement, where the majority of ordinary people's consumption must be more suited. China's auto market and the pyramid-type framework, as well as China's auto market location of its possess brand enough space left. We must first explicitly realized that merely with enough scientific accumulation and accumulation of consumer customs afterwards the car, China's possess marks to the market at a relatively high-end access to the advantage.
Can not pursue "like driving a BMW, sitting as the Mercedes-Benz"
In attachment, China's automotive industry lack to give their possess marks intense cultural. China's auto marks in the market diluted competitiveness, not merely because of the shortage of all right scientific advocate, but also because of the shortage of a profound cultural. On the car marks, merely consumers of a brand quality of the ambitions and cultural connotation of the idea of full recognition, the brand can obtain in the market quality of the brand must be. For instance, the German car brand that, for the 1-second answer to the brand as follows: Mercedes - Benz: the quality and reputation; BMW: a sense of movement and "the best powering car," the sense of superiority; Audi: Technical victory. China's possess brand of foreign masters in commissioning the plan qualifications "like powering a BMW, sitting as the Mercedes-Benz." The arrival of the actual devised a indistinguishable feeling. However, marketing does not feel to have a real experience for such brand recognition, primarily on the scientific facts of dealing with incidental defects are invariably constant, so the price has dipped cheaper and cheaper end of the civilians. In attachment to the scientific difficult to achieve the ideal grade of high-end marks, the shortage of cultural elements into the brand is also one of the main reasons of failure. As a branding master, I constantly hope that China shall be able to produce cars like the British Rolls-Royce, or Rongwei, as with MG aristocratic customs of the brand cause, but, because of our possess engineering, we can not the car brand in China in ancient times beneath the seat of the cultural background?
Although the Chinese have favourite three-box car that is subject to the impact of ancient sedan seat, but marks must also be a cultural improve with the times, and it contains must be of traditional Chinese customs of unity, moderation, modesty, the skies, but also must insert more elements of modern fashion, there are adequate modern and personality, to actually obtain the objective consumer communities agree. Therefore, the casting customs, spearheading the fashion, illustrate personality, has become the car brand to be worried approximate the competitiveness of the elements. - 18424
There is no disbelief that adjustments in the first position, because the global habitat has changed. Under regular circumstances, the commercial emergency to extend for at least pair years, the United States has a 30% dip in real estate, the debt emergency shall lead to the U.S. economy into negative growth in the automobile industry is a more grave recession in the real economy, one of the industry.
Own brand is the soul of the Chinese automotive industry
The face of such grave global habitat, China's auto industry currently do? The writer believes that China's automobile industry the matter of the brief term, but long-term difficulties. The pivotal lies in whether China's auto industry can not obtain their possess marks beneath the guidance of future market space.
China's economy have been signs of warmer. Efforts of the central government, China's economic confidence index did not decline significantly, a large number of new investments the Government has begun to show power. According to authoritative international institutions predict that China will be the first out of recession in the shadow of a large country economy. Chinese Academy of Social Sciences Department of Economics, recently held an internal seminar on the view that China's economy will gradually stabilize during the first half of 2009, the rapid growth in the second half into the track. Additional basis for the central bank in the strong monetary and credit expansion in the scale at the same time, it may be necessary to prevent a new round of inflation. Paul's 8 percent growth target seems to certainly be able to achieve. The problem is that short-term capital growth incentive is based on structural contradictions in the cost of further increase and, therefore, the future ability to achieve sustainable development has become a problem.
China's vehicle was the development of household demand-led model. The plight of the U.S. auto commerce fundamentally does not constitute components of our homeland and the influence of engine vehicles, if GM is actually shut down, and even considered we could make the market space. The household market since 2002 every year to one million of the rate of development in 2008 has been close to 10 million. This is China's industrialization and urbanization method, the inescapable outcome, when the per capita earnings come to 3,000 U.S. dollars, the vehicle is an inescapable alternative for the buyer, into the family vehicle is a relentless signal of consumption. This time the signal has just started in China, will extend for a long time. January 14, 2009 taken up by the automobile commerce and the revitalization of the iron alloy commerce is designing a foremost affirmative, under usual attenuating components, China's auto commerce and still sustain a development rate of 15%.
The new vehicle will be the next aim of power
In the long period, China's auto commerce, wellbeing and sustainable development are faced with numerous difficulties. Including merchandise structure, technological discovery, developed association, unaligned emblem and general competitiveness, will need the premier emblems in their own, through alterations and changes to advance step-by-step, to acclimatize to a more brutal affray in the market.
First of all, the need to adapt their own emblems under the guidance of expertise strategy. Over the years, China's auto market is overridden by Europe and the United States, Japan and Korea brands. Made only in the low-end emblems have a certain share of the market. This is the household automobile manufacturers have a direct connection between R & D capability. China's auto commerce has habitually been along the "market for technology" through the line more than 20 years, it should be said has been the development of automotive expertise and the world is getting lesser and lesser the gap. However, premier expertise and centre expertise is still mostly depend on the introduction of a junction project, self-developed expertise in the vehicle expertise is still very reduced heaviness of possession. Must be soberly cognizant that, as a outcome of household and foreign automotive expertise automotive expertise to decrease the gap considerably, through junction projects and expertise spill-over consequences was considerably decreased. Domestic automobile manufacturers have to adapt expertise strategy. From the past to insert technology-based and self-adjusted to the introduction of R & D scheme of adhering identical significance to technological progress. Only boost the R & D efforts, boost buying into, boost the introduction and cultivation of gifts in their own emblems under the guidance of the unaligned thoughtful house privileges have become better in alignment to enhance their centre competitiveness.
With the advent of the economic crisis, the International Energy exacerbate the contradiction between supply and demand and to upgrade environmental protection, clean energy development by the formation of new industries will become cyclical and prosperity of the next round of the starting point and support points. New energy vehicle will play a leading role in industry. In the development of clean energy vehicles, the domestic and foreign manufacturers are basically in the same starting line. A new round of competition is not only a brand-led strategy of technology leadership struggle is also a dispute over technical standards.
Secondly, the need to increase their own brands under the guidance of the industrial concentration and integration. China's automotive industry through the low concentration of well-known, both the vehicle or parts, of the highly fragmented industrial organization is unique in the world, which is local protectionism and even past the local-based development strategies are directly related. The economic crisis brought about by the difficulties of the operation of the focus to the automotive industry, industrial restructuring and M & A provided a good opportunity. National introduced the revitalization program for the automotive industry with special emphasis on supporting the development of independent brands, and hopes that its own brand of mergers and reorganization, and enhance the national brand of industrial concentration, market their own brands to improve competitiveness. Large Automotive Group should take this opportunity to expand, not only to the horizontal extension, but also further upward vertical extension of the lower reaches, not only to expand the acquisition of spare parts, mainly to the extension of the modern automobile service industry.
Third, the lack for a sweep brand positioning. Today's auto market, commodity performance, qualities and operates, the difference is obtaining lower and lower, which led to differences in the brand shall have a unlike charisma. In overall, the spacing of China's auto marks in majority low-end market. This is a option of proceeding from existence, afterwards all, China's possess marks from the reliability of branches and elements to car safety and reassure, likened with the global high-end marks motionless have a sure gap. Brand spacing of the red flag from the Prime Minister of an endorsement to the township of car, declining all the way down, but in observation is a choice. In observation, we can not be higher beneath conditions of scientific advocate to build high-end automotive brands. Light, flexible, fuel-efficient, environmentally friendly brand of small displacement may be more in queue with China's market demand. In the revitalization of the outline of the automobile industry, chasing 1.6 liters displacement, where the majority of ordinary people's consumption must be more suited. China's auto market and the pyramid-type framework, as well as China's auto market location of its possess brand enough space left. We must first explicitly realized that merely with enough scientific accumulation and accumulation of consumer customs afterwards the car, China's possess marks to the market at a relatively high-end access to the advantage.
Can not pursue "like driving a BMW, sitting as the Mercedes-Benz"
In attachment, China's automotive industry lack to give their possess marks intense cultural. China's auto marks in the market diluted competitiveness, not merely because of the shortage of all right scientific advocate, but also because of the shortage of a profound cultural. On the car marks, merely consumers of a brand quality of the ambitions and cultural connotation of the idea of full recognition, the brand can obtain in the market quality of the brand must be. For instance, the German car brand that, for the 1-second answer to the brand as follows: Mercedes - Benz: the quality and reputation; BMW: a sense of movement and "the best powering car," the sense of superiority; Audi: Technical victory. China's possess brand of foreign masters in commissioning the plan qualifications "like powering a BMW, sitting as the Mercedes-Benz." The arrival of the actual devised a indistinguishable feeling. However, marketing does not feel to have a real experience for such brand recognition, primarily on the scientific facts of dealing with incidental defects are invariably constant, so the price has dipped cheaper and cheaper end of the civilians. In attachment to the scientific difficult to achieve the ideal grade of high-end marks, the shortage of cultural elements into the brand is also one of the main reasons of failure. As a branding master, I constantly hope that China shall be able to produce cars like the British Rolls-Royce, or Rongwei, as with MG aristocratic customs of the brand cause, but, because of our possess engineering, we can not the car brand in China in ancient times beneath the seat of the cultural background?
Although the Chinese have favourite three-box car that is subject to the impact of ancient sedan seat, but marks must also be a cultural improve with the times, and it contains must be of traditional Chinese customs of unity, moderation, modesty, the skies, but also must insert more elements of modern fashion, there are adequate modern and personality, to actually obtain the objective consumer communities agree. Therefore, the casting customs, spearheading the fashion, illustrate personality, has become the car brand to be worried approximate the competitiveness of the elements. - 18424
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1:49 AM
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