Not omit the greatest automobile market of China's strategic restart Renault
April 16, before the F1 Shanghai position and before the unfastening of the Shanghai International Auto Show, furthermore just in time, encompassing SUV for example the Toyota RAV4-intensive issued in April, released in Shanghai scheme Renault new vehicle - the first SUV corrego pleased of the city. Renault Chief Executive Officer, Greater China Chen Guozhang on China's automobile market, Renault and other matters of China's strategic malfunction to accept an interview with a reporter.
- Greater China of many meaning for Renault
"In the prevailing horrid monetary circumstances in the world, China is the only yield and total sales have advanced auto market, but in addition the most lucrative SUV market." Chen Guozhang said, "have many meaning of the establishment of the Greater China region. The first China this year, has become the world's greatest market; Second, as the world's greatest brand label, was not winning in the Chinese market, it is inconceivable. Renault to set up the Greater China territory, presenting the Renault on the elevation of the Chinese market alertness to, and the Renault of long-term development in China's desperation and confidence. "He said that Renault will be the mainland China market in Greater China as the center, efforts to realise the wares sales approach, selling assets and human supplies to endorse the synchronization.
In a reporter's query, Chen Guozhang Renault honestly summed up the Chinese market over the past missed a type of reasons.
Chen Guozhang said: "The first is timing. As far as I understand, when the Renault in the world There are some large tasks under way, encompassing in India, there are some districts in the development of new markets, but the assets are limited. second, likely because of the French head agency of China's development does not have a very clear comprehending, which arrive from persons who drive sufficient job places can be seen. For demonstration, in 2004 the trades of Shanghai Volkswagen traded more than 400 emblems vehicles, with Renault's position was similar. But today, persons close to the aim of 20,000. Shanghai Volkswagen is a means to accomplish through three changes: First, adapt the organizational structure, can drive a direct connection with the head agency of the individual from ; Second, re-engineering goods, a large number of foremost merchandise launch; Third, imported vehicles at that time to glimpse the change in principle, market share expanded substantially. Therefore, I now proceed with them is precisely the identical way. "
- The introduction of the new force in China
Great significance to the Chinese market is not only stay in the design, Chen Guozhang said: "This year, the head agency will be assigned over 80 million yuan approximate the added trading buying into, in the first quarter has been interior for three months, the buying into allowance of 20 million . the next three years, but furthermore the introduction of 14 new vehicles, the end of this year will insert five products. This five vehicles will be rushing mostly sports vehicles, F1 rushing this year is the most significant assets Renault Alonso we expended 46 million (U.S. dollars) of salaries for one year, delight arrive in, and is the world's most costly vehicle the most significant one of the celebrity, this asset is furthermore very important. "
He said: "We have started to perform a comprehensive promotional design, encompassing the trip, encompassing the F1 vehicle to move to China."
Reynolds inquired when the topic of China, Chen said the section will not reply to this difficulty, because there are other departments. However, the significance adhered to the Chinese market will step-by-step remove from their activities reflected. - 18424
- Greater China of many meaning for Renault
"In the prevailing horrid monetary circumstances in the world, China is the only yield and total sales have advanced auto market, but in addition the most lucrative SUV market." Chen Guozhang said, "have many meaning of the establishment of the Greater China region. The first China this year, has become the world's greatest market; Second, as the world's greatest brand label, was not winning in the Chinese market, it is inconceivable. Renault to set up the Greater China territory, presenting the Renault on the elevation of the Chinese market alertness to, and the Renault of long-term development in China's desperation and confidence. "He said that Renault will be the mainland China market in Greater China as the center, efforts to realise the wares sales approach, selling assets and human supplies to endorse the synchronization.
In a reporter's query, Chen Guozhang Renault honestly summed up the Chinese market over the past missed a type of reasons.
Chen Guozhang said: "The first is timing. As far as I understand, when the Renault in the world There are some large tasks under way, encompassing in India, there are some districts in the development of new markets, but the assets are limited. second, likely because of the French head agency of China's development does not have a very clear comprehending, which arrive from persons who drive sufficient job places can be seen. For demonstration, in 2004 the trades of Shanghai Volkswagen traded more than 400 emblems vehicles, with Renault's position was similar. But today, persons close to the aim of 20,000. Shanghai Volkswagen is a means to accomplish through three changes: First, adapt the organizational structure, can drive a direct connection with the head agency of the individual from ; Second, re-engineering goods, a large number of foremost merchandise launch; Third, imported vehicles at that time to glimpse the change in principle, market share expanded substantially. Therefore, I now proceed with them is precisely the identical way. "
- The introduction of the new force in China
Great significance to the Chinese market is not only stay in the design, Chen Guozhang said: "This year, the head agency will be assigned over 80 million yuan approximate the added trading buying into, in the first quarter has been interior for three months, the buying into allowance of 20 million . the next three years, but furthermore the introduction of 14 new vehicles, the end of this year will insert five products. This five vehicles will be rushing mostly sports vehicles, F1 rushing this year is the most significant assets Renault Alonso we expended 46 million (U.S. dollars) of salaries for one year, delight arrive in, and is the world's most costly vehicle the most significant one of the celebrity, this asset is furthermore very important. "
He said: "We have started to perform a comprehensive promotional design, encompassing the trip, encompassing the F1 vehicle to move to China."
Reynolds inquired when the topic of China, Chen said the section will not reply to this difficulty, because there are other departments. However, the significance adhered to the Chinese market will step-by-step remove from their activities reflected. - 18424
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