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Friday, May 8, 2009

Toyota Motor: with blended sentiments to the Shanghai Auto Show

By Zou himfr

Toyota has been in China in order to appear strong, but the Shanghai Auto Show that they have to face the loss of Toyota, the reality of global operations. In order to reduce the impact, before the show, Toyota Executive Vice President of China Mr. Nozaki accepted an interview with reporters on the situation. Mr. Nozaki said: "In the past five years, the world's auto market is the average annual increment of 4-500000. Including major manufacturers, including Toyota, have in the past five years to increase investment in the world investment or expansion of production scale, but experienced a sudden financial crisis, it can be said that no one can accurately predict, including Toyota, but also around the world there is no way economists expected the impact of financial crisis, financial crisis led to the development of the economic slowdown and higher yen exchange rate, the two together can be said to be Toyota's main reasons for losses. "

"Toyota's staff will work closely together, tide over the difficult times we must strive to overcome this crisis. And Toyota 70 years we look back at our history of development, we face the crisis is not the first time, and will again after the experience, so we will do our best to overcome such difficulties as soon as possible. "

FAW Toyota on the erected plan of the novel progress organised in the factory, Mr. Nozaki said: the primary plan is to build a 100,000 cubicles every year demonstration size of novel factory in Changchun, but the actual implementation in this regard is the consensus and the FAW Group, in accordance with the actual requires of demonstration rung by rung projects. Did not abandon the endeavour, but to slow down the speed.

S M, Toyota has said that may be closed in North America and a number of factories in Japan. Temporary factory in China has not been so threatened. Guangfeng in June last year to start building plant, production is expected the middle of this year, the production line is mainly used to produce the Han Randa and Camry

The global economic calamity in the lead against the setting of diminishing appeal, Toyota's motor vehicle demonstration in 2009 in all prospect 7.08 million, the goods effected will be diminished by come seal 12%, a 7 to its least crosswise in years. Although the Chinese market immobile has a forceful purchasing vitality, a quarter of sales this year surpassed the United States, but Toyota was lowered in 2009 sales aim in China. FAW Toyota sales in which the aim for 380,000, Canton Steam Toyota purposes to achieve the sales aim close to 200,000, these couple measures through the beforehand year's actual sales growth in a small range.

Toyota sales targets to reduce one of the purposes is to reduce the pressure on dealers, such as a Toyota dealer in Guangzhou last year's sales target is 2400, this year's sales target is 1400. Most of last year, Toyota dealers loss, so very unhappy dealers. The reason is that the sales target is too high, dealers in order to complete the task, had to let sales of motor vehicles. The official also said that

Toyota Motor Show in Shanghai group assemblage, Katsuaki Watanabe, said: "In the existing world fiscal circumstances against the setting of a valued slowdown in the Chinese economy and the automobile industry was immobile safeguarded unwavering growth. A prolonged time ago, Toyota organised in China as an noteworthy the automotive market. We are now on the future of China's auto industry, have higher expectations than ever in the past and hope. - 18424

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