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Sunday, May 3, 2009

News Focus: transmission of the Shanghai auto display "China signals"

By Zou Frbiz

Shanghai Xinhua April 21, had to depend on gigantic allowances of government aid to bypass the destiny of bankrupt U.S. auto monster, but vying in the Chinese automotive market to extend to boost investment. Just the unfastening of the Shanghai auto display in 2009, China's vehicle manufacturers have an unprecedented strike of collective self-confidence. Moment in the international financial worsening, dusty contrarian how China's automobile commerce to turn adversity into opening, took the opening to increase out of a vehicle with Chinese characteristics, the development of the road?

Global auto market to surge over the urgent position

The possibility of the Shanghai Motor Show in 2009 on the eve of taking office couple weeks in the past the United States Henderson, president of General Motors liberated a assertion with regret the abolition of the China trip. His spokesman said that, in spite of the final did not take location, Henderson until the terminal very small went to Shanghai would immobile like to, because "He knows the Asian and China markets."

President of Shanghai General Motor unusual importance, from the string of the most compelling figures. Statistics show that the first quarter of this year, the North American car market fell by 38%, 30% drop in the Japanese market, Europe, Southeast Asia, South America have all experienced significant declines can be said that this is the world's automotive industry, "the worst moment."

And due to the impact of economic crisis, since the Detroit auto show last year, show exhibitors and other international businesses and area are significantly reduced, recession scenarios. Tokyo Motor Show more spread half of the reduction of bad news, but still value the Frankfurt auto show, has also started to show well-known retired depot.

In pointed compare, China's auto sales development in the first quarter of 3.88 per hundred, and in March strike a vehicle on a 1.11 million sales of the chronicled record, the first quarter of the total sales capacity of almost 2.68 million, for the first time surpassed the United States to become the world's biggest automobile buyer market, contrarian stance dirt of the world attention.

Just from Japan, Europe and the United States study of Changan Group returned Xu Ping said he was "the global financial crisis and economic downward pressure caused by the growth of the auto industry decline in the entire situation" a profound feeling.

Ping Xu at this Summit of the Shanghai Auto Show that the 2009 Shanghai auto show in the global financial crisis continued to spread, especially in pessimism over the global context of such a held. "This show has witnessed history, and more at the same time I think it will make history."

China's automobile market "momentum Rainbow"

In recent days, the 2009 Shanghai auto demonstrate has become a global car production plants to attract a luxury, play combined, "the ring tournament." Beautiful novel car, the Beauty and Danger of the models, the flow boiling, the worldwide and the provincial automotive industry giant ... ... all this so that the Shanghai auto demonstrate has become a dismal droop in the world's utmost automobile market excitement.

The industry commonly discerned that the 2009 Shanghai auto demonstrate is the inference of the next provincial show. It is in the global automotive industry "difficult situation" organized by the moment, but also strengthen the global automotive industry has become the hope for the advanced will be more self-confident China's auto industry into global competition, a "watershed."

Figures display that the present public displaying, Shanghai auto display to a record dimensions of 170,000 rectangle meters, from China, the United States, Germany, Japan, France, Britain and other nations and districts 25 of about 1500 exhibitors vying auto-related manufacturers, international 13 of the first form, which is far more than the preceding, more and more vehicles to China as a monster need not hesitate to tilt the market "focus."

Branch of CCPIT vice chairman of the automotive industry Heinrich spiky out that "from the crosswise of exhibitors, the Shanghai auto demonstrate has become a principle auto demonstrate has dated global attention, and even numerous well-known abroad than the auto show."

"Global auto manufacturers have to slash all the costs, but in Shanghai, China is an exception. If the allowance can only take part in a display, it is Shanghai in 2009, it is because China is the world's only residual development market." To owner the public displaying of the Shanghai International Exhibition Company, boss vice leader of land, said Ren.

"Chinese characteristics" model of expansion of the auto industry go?

Under the urgent position, glimpse the factual colors display are renowned and well-being. Although the Shanghai auto display is a one-industry happening concentrated on the exchange of brandish, but can still convey many of signal. Spending billions of dollars in vehicle monster bustle of the times in the last foremost auto display, the display furthermore proclaim alterations in the general change of the commerce is inevitable. Is still loads up the air with heat even in the heat of the Chinese automobile market, such an change, progressive, inescapable method of innovation.

Auto display, we perceived the voice of the biggest or "clear comprehending of the position, to turn adversity into opening, timely action." China Machinery Industry Federation Zhang Xiaoyu, boss vice leader documented that China's auto commerce less reliant on buying into banking, buyer borrowing, the rate of engine vehicle reduced, reduced cost bubble, reduced dependence on trade items, which works out the base of China's automobile commerce, the influence of the urgent position have been somewhat small. With the change of the automobile commerce, for example the revitalization of designing out a sequence of developed principle, China's automobile commerce has been large to have a solid base and strong. But at the identical time it should be documented that after years of fast development, China's auto commerce started to focus the difficulty of accumulation, there is the development of its own bottlenecks, the change is imperative.

Crisis below the "Chinese characteristics" Where is the way the automotive industry expansion model? "China's auto industry must contravene Dali many, practical motion to turn annoyance into area, hope." Xu Ping, chairman of Cheung said that the economic calamity a wake-up call to the auto industry, the existing model has the inherent difficult to trust provincial car prices to the distance, but also advance model.

Beiqi Group Chairman Xu and Yi pointed out that the domestic auto industry to meet challenges with capacity-building, improve the industrial chain. Scale of the large group to greatly enhance the automotive parts industry and trade in services industry, vehicle sales, logistics, finance, import and export of used cars, insurance, leasing and automotive-related services are the link needs to be strengthened. Moreover, from the auto show can be seen that the rate gradually car with China's strong, independent brand is also changing. "China can not show more than in other major international auto show is a local and foreign international auto show is always to allow their cars to play a leading role, supporting role of foreign exhibitors to sing; and in China, where just the opposite." Automotive Jia xin guang analysts believe that this situation, the Shanghai auto show from this point of view is changed.

Path with Chinese characteristics, the route of the automobile commerce, it has become the Shanghai auto display in 2009 numerous localized auto manufacturers aim the most critical topics. The commerce have sharp out that the development of China's auto commerce is the rudimentary form should encompass the following contents, for demonstration, as a nationwide scheme to support the commerce, to vigorously evolve the country market; household demand mostly in overseas markets as a supplement, as well as through the development of new power to the vehicle merchandise structure change and improvement technology.

"For China's auto enterprises, the worldwide economic urgent position there are many of opportunities." SAIC Hu mao yuan leader said that on the one hand, how to gaze for collaboration in the worldwide community an opening to enhance the worldwide competitiveness of China's auto commerce is that we should do one thing. But more significantly, the Chinese automobile commerce should grab the opening to adapt the structure, "large enterprises do, and little enterprises to do fine. - 18424

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